mark whitmell | press

 

As Director of Multicultural Markets for RBC Royal Bank (a Fortune Global 200 company), Mark developed and executed strategies to transform the organization’s approach to reaching multicultural consumers.  Mark drove the strategies, tactics and investments in multicultural markets - accelerating new customer acquisition and doubling revenue.  Press/media highlights of initiatives launched under his leadership include:  

  1. ‣Ethnic & New Immigrant Research Pays Dividends | 2008.10.22
    Ipsos Canada Seminar - Panelist

  2. ‣RBC creates banking package for newcomers to Canada | 2008.10.21
    Welcome to Canada packages provides advice and solutions
    -     Press Release | Investment Executive | Indian Star | more...

  3. ‣RBC now offering telephone service in any language | 2008.08.26
    More than 2,600 translators standing by round-the-clock
    -     Press Release | American Banker | Investment Executive | more...

  4. ‣New RBC Wicket Cricket Community Fund | 2008.08.18
    $50,000 fund takes successful in-school program to the community
    -     Press Release | South Asian Life | more...

  5. ‣RBC talks the talk | 2008.08.01
    -     Strategy Magazine

  6. ‣Canadian Immigrant: Ask the Expert Columnist | 2008.07.01
    - Canadian Immigrant Magazine

  7. ‣RBC increases scholarship awards for new Canadians | 2008.06.09
    -     Press Release | more...

  8. ‣Canada’s largest bank woos Indo-Canadians through cricket | 2008.03.01
    - The Times of India

  9. ‣RBC hopes to bowl students over | 2008.02.29
    - Marketing Magazine

  10. ‣RBC gives cricket a boost in Canada | 2008.02.27
    New elementary school program funds equipment and provides training
    -     Press Release

  11. ‣These Lunar New Year ads speak for themselves | 2008.02.09
    - AdAge: The Big Tent Blog

  12. ‣Banks offer investment advice for South Asian clientele | 2008.02.07
    - Toronto Star | DesiLife Magazine

  13. ‣Investing in new Canadians paying off for big banks | 2007.12.24
    -     CBC News

  14. ‣Banking on immigrants | 2007.12.08
    Lenders are in hot pursuit of the booming population of new Canadians
    -     Toronto Star

  15. ‣Young immigrants win scholarship | 2007.11.26
    - CBC Radio - The Link (mp3)

  16. ‣Battle for growth focuses on new immigrants | 2007.11.20
    - Globe and Mail

  17. ‣RBC names recipients of scholarship for new Canadians | 2007.11.19
    - Press Release | more...

  18. ‣New immigrants more likely to save for their kids’ education | 2007.11.16
    - Press Release

  19. ‣Cultural Banking | 2007.09.26
    - CBC Radio International : The Link

  20. ‣RBC study quantifies new immigrant experiences (2007.09.24)
    Having a good job and owning a home are the most likely indicators of feeling settled
    -     Press Release | more...

  21. ‣RBC study quantifies experiences of Chinese immigrants | 2007.09.24
    Having a good job is most important; followed by home ownership
    -     Press Release

  22. ‣RBC study quantifies experiences of South Asian immigrants | 2007.09.24
    Owning a home is the most likely indicator of feeling settled
    -     Press Release | The Indo Canadian Voice

  23. ‣Deadline for RBC's new Canadians scholarship fast approaching | 2007.06.18
    Seven students to be awarded scholarships worth $2,000 each
    -     Press Release | World Journal

  24. ‣RBC hosts citizenship ceremony for Canada's newest citizens | 2007.06.29
    - Newswire | MyBindi

  25. ‣RBC launches scholarship program for new Canadians | 2007.05.30
    -     Press Release

  26. ‣Broadcast of Cricket World Cup in Canada gains RBC support | 2007.02.27
    - Press Release

  27. ‣RBC goes to bat for new Canadians | 2007.01.30
    -     Financial Post

  28. ‣RBC helps bring long-awaited live cricket match to Canada | 2007.01.30
    -     Press Release | more... 

  29. ‣Skin deep | 2007.01.29
    -     Marketing Magazine

  30. ‣Big banks compete to court immigrant clientele | 2006.10.01
    -     Canadian Press

  31. ‣Banking on new Canadians | 2006.09.26
    -     National Post | TRIEC | more...

  32. ‣RBC representative office in Beijing upgraded to branch status | 2006.02.22
    -     Press Release | more...

  33. ‣The Business of Diversity: How to build a strategy for multicultural markets
    Author: Mark Whitmell | 2005.01.01
    -     Athabasca University - Center for Innovative Management | MBA Thesis